![]() ![]() Or, from the SocialClimb dashboard, look for the Google Business Profile section on the left, then choose Listings. Or, if you are a SocialClimb client, you can do this from the SocialClimb dashboard.įrom your Google Business Profile account, choose view profile > edit profile > business information. ![]() You do this from within your Google Business Profile account. The process is the same for either choosing or updating your business category. In most cases, these pre-defined categories benefit GBP page owners, because Google has set up these categories with connections to other categories and common search terms people use. You cannot create your own, and you cannot tweak spellings or wordings. Google Business Profile offers more than 4000 approved business categories, and they require you to choose one of them. Process for Choosing or Updating a Business Category Whether your specialty is on this list or not, all medical providers will benefit from our tips below. Pediatric specialists will be especially happy to see these additions. This list of additions from March 2021 is notable for how many categories Google added at one time. Google frequently evaluates their category list and often adds new categories, changes some, and deletes others. Google’s New GBP Medical Categories from March 2021 This successful connection of patient and provider starts with the medical provider choosing a descriptive GBP category. that is, your category helps connect you with people whose specific needs best match your specific services, instead of drawing in people looking for services you don’t offer.Įven when people don’t know the exact title of your specialty, Google’s vast databanks know the words people tend to use for different medical specialties, so the search results can return a list of doctors that fit their needs. Your GBP category does more than help you show up in search results it also helps determine the “quality of traffic” to your listing. The foundation of a listing is your business name, address, and the category describing what you do. The reason you create a Google Business Profile page is to create a listing-a record so you can be found on the Internet as search engines like Google look for matches to people’s searches. Why Your Google Business Profile Category Matters Read on for a review of why GBP categories matter, a list of the new GBP medical categories, and our advice on choosing the best medical category for your Google Business Profile page. Because Google offers more than 4000 possible business categories, now’s a good time to review your GBP category choice to see if it’s still the best fit for you. Google recently added 24 new medical categories you can use to describe medical specialties on Google Business Profiles. ![]()
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